📝 PRE-SHOW BRAND FEATURE

What This Is

A professionally written, editorial-style brand feature published through official Atlanta Shoe Market digital channels in the weeks leading up to the show.

Each feature introduces your brand, highlights what buyers can expect to see, and positions you as a must-visit exhibitor before attendees arrive in Atlanta.

Why It Matters

Buyers plan before they walk the floor. This feature helps place your brand on their radar early, increasing the likelihood of booth visits, appointments, and meaningful conversations.

Availability

Limited to 5 total brands
One feature released each Friday preceding the show
Strictly capped to protect visibility and editorial quality

Key Benefits

Builds credibility through official show storytelling
Creates pre-show anticipation among buyers and attendees
Enhances digital presence beyond the show floor
Provides shareable content for sales and marketing teams

Best For

Brands launching new collections or concepts
Exhibitors seeking pre-show buyer awareness
Companies investing in long-term brand positioning

Booking Details

Early reservation strongly recommended
Editorial slots are assigned on a first-come basis
Once filled, availability closes

This is one of the few opportunities to connect with buyers before the show begins.